Dec 23, 2008 - 11:47 AM
Dec 23, 2008 - 12:07 PM
Is this something you would be able to accomplish or do you know of where I can find people to do that?
Dec 24, 2008 - 09:47 AM
Dec 01, 2012 - 05:49 AM
There are a few tricks I stumbled on by accident in the ebay world, and the rules there keep changing, so it gets confusing.
1. Make sure that you are searching 'completed listings' for past auctions on your similar product. Sort the list by price and analyze the top 2 or 3 auctions that closed for more $ than the other listings. Try to figure out their key words and presentation.
2. Keep an eye on shipping and handling. Ebay seems to be moving to a "free shipping" model and a media flat-rate model for books, cd's & DVD's, similar to what is in place at Amazon and Half.com. Remember the days when a 2 ounce DVD shipped for $14.99 on a $2 sale? Or a $75 shipping fee on a $5 widget? Well, that game is playing itself out in poor listing results for those who list excessive fees. It's called 'best match'. Read ebay's rules, and consider a slightly higher initial price with free shipping.
3. When you're looking at active items similar to the one you want to list, make sure that you are signed in so you can change one of the viewing columns so you can see shipping and handling fees. While you're there, look at the top auctions in the category and see what they are doing differently other than paying for a featured auction listing. Re-sort the list (from best match to newly listed to whatever) and note what has changed and why the top guy is up there.
4. go into the community boards and read what others have been doing on your subject.
5. your feedback now counts in the ranking mix. get that number of transactions up there, and keep your positive % number as high as you can, at least above 98% so your listing isn't dropped in the search ranking.