Dec 08, 2012 - 12:37 AM
Firstly, spend some time researching similar products on eBay and follow their
bidding process. This easy step will ensure that you are able to understand
and gauge interest in your product, and help you to determine a fair – and
profitable - price. In addition, you can always find ways to improve the
way you market your product by finding small flaws in your competition.
The more time you spend perusing the site the more prepared you will be to
start selling on eBay.
Another suggestion to take into consideration is to learn all about shipping.
As the seller, you have control. Some methods are clearly better than others,
so you need to find the best one – taking cost and reliability into account.
While shipping is not the most integral part to selling on eBay, a little bit
of time spent learning about it will take you a long way.
Once your strategy for selling on eBay is in place, it is time to focus on
appealing to the most potential customers – and turning them into buyers.
In ecommerce, a picture really is worth a thousand words. Consumers truly
do like to see things before they click the “buy” button. In order to be a
successful seller, make sure you can obtain the most professional photographs
of your product.
To accompany your high-quality photographs, write an informative listing,
explaining everything that is great, useful, helpful, beneficial, and enjoyable
about your product. The key to writing a compelling listing is to combine search
engine-friendly phrasing with specific details about the product that will convince
consumers to bid. Successful selling on eBay is not a guarantee. Put time into
your listing as you would for any other advertisement.
Lastly and perhaps most importantly, secure feedback quickly. Feedback is king
when selling on eBay, just like reviews are important in your online store. If
you are able to obtain a consistent record of positive feedback, the chances that
a buyer will bid on or purchase from you will be significantly higher than if you
have negative or no feedback at all.
Dec 11, 2012 - 07:35 AM
There are a few tricks I stumbled on by accident in the ebay world, and the rules there keep changing, so it gets confusing.Hope these tips helps for Successful Selling on eBay:
1. Make sure that you are searching 'completed listings' for past auctions on your similar product. Sort the list by price and analyze the top 2 or 3 auctions that closed for more $ than the other listings. Try to figure out their key words and presentation.
2. Keep an eye on shipping and handling. Ebay seems to be moving to a "free shipping" model and a media flat-rate model for books, cd's & DVD's, similar to what is in place at Amazon and Half.com. Remember the days when a 2 ounce DVD shipped for $14.99 on a $2 sale? Or a $75 shipping fee on a $5 widget? Well, that game is playing itself out in poor listing results for those who list excessive fees. It's called 'best match'. Read ebay's rules, and consider a slightly higher initial price with free shipping.
3. When you're looking at active items similar to the one you want to list, make sure that you are signed in so you can change one of the viewing columns so you can see shipping and handling fees. While you're there, look at the top auctions in the category and see what they are doing differently other than paying for a featured auction listing. Re-sort the list (from best match to newly listed to whatever) and note what has changed and why the top guy is up there.
4. go into the community boards and read what others have been doing on your subject.
5. your feedback now counts in the ranking mix. get that number of transactions up there, and keep your positive % number as high as you can, at least above 98% so your listing isn't dropped in the search ranking.