mary2

What percentage of people accept HTML formatted emails on average?

I am looking to send an email campaign, and I wanted to see if there were statistics on the percentage of people who accept HTML emails as opposed to only text emails.

Status: Open Sep 24, 2008 - 12:08 AM

html, Marketing, email campaigns

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Shashi Dhar Kumar

Sep 26, 2008 - 10:37 PM

i think it should 30 to 40 percent of all

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mary2

Oct 21, 2008 - 12:07 AM

Hi Shashi...where did you get that statistic from?

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david2

Jul 10, 2009 - 05:42 AM

The statistics defer for each country and branch, but often people prefer HTML newsletters and plain text e-mails that contain important information. Keep in mind that HTML e-mails are more likely to get blocked by spam-filters when not properly implemented, so use valid HTML and test before sending.

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mary2

Aug 11, 2009 - 05:43 AM

Hi David,

Thanks for the input, but is there anywhere that has done a study with some hard statistics to go off of that is credible?

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